AD: Terence Ward
Zion National Park
Insight: The Seven Wonders of the World are wonderful and all, but they pale in comparison to naturally formed destinations like Zion.
Idea: Encourage people to choose a spot designed by Earth’s greatest architect— Mother Nature.
Problem: Velveeta get’s lumped in with all the other “American cheeses”.
Insight: Velveeta is more than just a brand within a category. To call their cheese “American” would be redundant, as it sets the standard for the category.
Solution: Show people that Velveeta is much more than just a “type” of American cheese— it’s a proud slice of Americana. It’s America’s Cheese.
Velveeta
