From internship @ Wunderman Thompson (Tokyo)
Sprite AI
Hot weather and heated situations can make us act impulsively. Taking a cue from (Japanese) Sprite’s slogan "Heat Happens, Stay Cool," we'll rewrite regrettable moments from pop culture and history. We can't time travel, but AI can help us imagine how things might have turned out if people had “stayed cool” with Sprite.
IDEA: Hindsight is 20/20. So we made the Sprite AI bot (email now required) to predict and depict how moments from pop culture and history could have gone better with Sprite.
AWARD SHOWS GONE WRONG
DODGING A DISASTER OF “BIBLICAL PROPORTION”
REWINDING A REGRETTABLE REBRANDING