BRAVE WEB BROWSER

Insight: Long before the internet became the primary ecosystem for our social and professional lives — it was a place for enjoying the simple things in life… like hours and hours of cat videos. Nobody had to worry about resisting hyper targeted IG ads or being having their private information sold by almost everyone.

Idea: Turn Brave ads into cat videos to give Gen Z and Millenials a taste (or reminder) of the uncorrupted internet experience Brave still provides to this day.

There’ll be no targeting necessary, because it doesn’t take browser data to know CAT VIDEOS > ADS